CELEBRATION POINTE
Mixed-Use Property
Celebration Pointe opened in 2018 in Gainesville, Florida as a destination for retail, restaurants, entertainment, office and residential space.
Need:
Visitors. And lots of them. As a new property in town, Celebration Pointe had to generate awareness during its launch, promote its sponsorship deal with the University of Florida Gators and boost foot traffic to attract new tenants. I helped build their brand from the start as well as wrote and creative directed several videos and other pieces of communication.
Deliverables:
• Launch Video • Sponsorship Commercials • Social Campaign • Blog Content • Collateral • Email Campaign
RESULTS:
• 47% increase in visitor traffic • 62% increase in Facebook likes • Attracted national brands: Nike, Tommy Hilfiger, Dave & Busters
GATOR TALK - UF SPONSOR VIDEOS
As soon as Celebration Pointe opened, it smartly signed on to become an official sponsor of the Florida Gators. The sponsorship deal included hosting the weekly Coaches Talk radio show and shooting TV commercials to promote it. Here are the spots I wrote and produced.
UF Sponsorship Video
UF Sponsorship Video
CELEBRATION POINTE - LAUNCH VIDEOS
To introduce Celebration Pointe, with its luxury movie theater, Nike Factory Store, Bass Pro Shops and many other stores and restaurants, I wrote and creative directed a campaign geared toward the smaller moments worth celebrating.
Campaign Launch Video
Campaign Launch Video
Campaign Print
Facebook Social
Digital Holiday Campaign
Instagram Story Holiday Video
Digital Holiday Campaign