uNIV. OF FLORIDA
Higher Education
The University of Florida is an educational, athletic and research powerhouse that’s home to 55,000 students with over 400,000 alumni across the world.
Need:
The institution, as well as several of its individual colleges, asked for an awareness campaigns to boost national rankings. I helped conduct research interviews with key stakeholders and develop a brand for UF and many of its colleges. Our team also worked with the athletics department and booster organizations to build success on the field.
Deliverables:
• Anthem Videos • Website Content • Rankings Campaign • Social Campaign • Outdoor Campaign • Print Ads
RESULTS:
• UF moved into the U.S. News Top-5 • UF Vet Med moved into U.S. News Top-10 • UF Pharmacy Moved into U.S. News Top-10
UF INSTITUTION
Created a series of outdoor ads in major U.S. cities touting the University of Florida accomplishments.
Outdoor
Outdoor
Outdoor
UF Gator Football Program Ad
UF ENGINEERING
Worked on a poster series for the college of engineering.
UF Engineering
UF Engineering
UF VET MED VIDEOS
I wrote and creative directed several videos for the UF College of Veterinary Medicine, including an award-winning anthem video and 3 pillar videos that told the complete story of the college.
UF Vet Med Anthem
UF Vet Med Teaching
UF Vet Med Research
UF Vet Med Patient Care
GATOR BOOSTERS
The Gator Boosters needed a video to create an emotional connection with its donors and fan base.
UF PHARMACY
Developed pieces for student recruitment including ads detailing UF Pharmacy’s incredible research and a recruitment video aimed at high achieving students.
UF Pharmacy
Student Recruitment Video
UF Pharmacy