University of Georiga

 UNIVERSITY OF GEORGIA

I helped complete a rebrand for the University of Georgia College of Agriculture and Environmental Sciences (CAES) and their UGA Extension unit, which has offices in all 159 Georgia counties. The assignment involved competitor research, and multiple primary research interviews with college leadership, students, alumni and stakeholders. The project included creating a new brand voice as well as new a visual approach. It was a breath of fresh air that captured the spirit and mission of UGA.